Elyments app: This Indian app brings social media, messaging and privacy under one roof

Aiming to urge the Indians to adopt the "Aatma Nirbhar Bharat" campaign and help transform local India into a global India, Vice President M Venkaiah Naidu has unveiled Elyments social media app in a virtual launch that is looking to rival social networking giant Facebook and Facebook-owned messaging platform WhatsApp. The home-grown Elyments has been developed keeping in mind the Indian social media users and is available in 10 languages, including eight regional languages.

Naidu during the virtual inauguration of the app has said “It is targeted at giving a new boost, a significant boost to the economic potential of the country by the establishment infrastructure, with recent technologies, enriching social resources and generating healthy resource chains.”

The app's description on the official Google Play Store read: "Elyments is a comprehensive social networking app that is literally a one-stop-app for everything you might need. Join and converse with friends & Family, share updates, link with compatible individuals, learn interests, make seamless voice and video calls, and much more with Elyments." The app is too present on Apple App Store.

User data security has been an issue with many foreign as well as home-grown applications, but Elyments’ creators -- Sumeru Software Solutions Pvt. Ltd. claims that user data would not be shared without their consent.  According to the app makers, they have given a lot of importance to privacy and that all the servers are hosted within the country.

Elyments has simple features of popular social networking apps such as feeds, the discover an option where you can follow celebrities, athletes, politicians, etc. The notifications bar has been changed by Alerts which lets you track friend requests and activities such as likes, comments on your posts. You can also use filters while snapping photos, and another common feature in various apps like Snapchat, Instagram, etc.

Elyments has been ranking on the upper side in social networking apps on the App store and has a remarkable rating of 4/5 so far. Total, the app has recorded over 1.3 million downloads inside 24 hours.

Upcoming features to arrive on India's social media app Elyments are Audio/ Video conference calls, secure payments via Elyments Pay, public profiles that can be Followed/Subscribed, a curated commerce platform to promote Indian brands and regional voice commands.